Paid online surveys,also widely known as incentivised surveys, are based on the idea that companies want to hear feedback from how potential customers see their name or product. Most people do not take the time to write companies about how they feel unless they are exceedingly happy or exceedingly dissatisfied and these letters do not represent the majority of the populace.
Companies are more interested in hearing about the more 'middle of the road' impressions as this better represents the majority of their customers, but these mediocre reactions are not impassioned to give their opinions. This is where the 'incentive' comes in. People are much more likely to take the time to tell a company what they think if they are rewarded in some way.
Now, through the online medium, a company can reach virtually any target audience from anywhere in the world by offering them a small payment in return for answering some very specific questions in return for payment. It is not much to them, for the rewards they get from your time and attention allows them to modify their behavior to make a more favorable impression on others like you.
So, can you cash in on these incentives?
The answer is yes, definitely, but bear in mind that these companies want to pay you for your honest attention and answers to their questions. In order to do that they must trust you. Joining a paid survey site gives you a bit more creditability, because the survey site gets contacted by the companies and answers to them should its members give false answers. Additionally most reputable sites will ask its members whether or not the surveys supplied by the companies are fair and offer fair reward for your time.
To get started in online surveys, it is important to join many of these sites, as you need volume of available surveys to make anything worthwhile. Most people will quit within one month because they have not received enough surveys or are not getting any surveys that pay large rewards. This is just because after you first join the site, you are not to be trusted with any of the larger more rewarding surveys, until you have proven you can handle smaller ones. In my experience, the more surveys you do in an honest manner (regardless of reward), the more these site trust you to give useful information to their clients and the more surveys they will entrust you with.
You want to make sure that you join only sites that are trustworthy and paying, it is too easy to disappear with someones work or money in the online world. The best way to get a good list of sites to join is to examine a survey directory. I will be sharing some of the survey site I use in the near future, in the mean time you can